Doing the same thing over and over again and expecting different results.
You may remember my phenomenal failure at the Original Sewing and Quilt Expo in Tampa last year. If not, the short story is that I rented a booth to sell the "How Much Fabric?" Reference cards - and lost my shirt....
Okay, not literally, but I didn't come anywhere close to breaking even. Any sane person would have walked away poorer but wiser.
Sammy says, "Oh, no! Tell me you didn't..."
Sorry, Sammy. I did. Kind of...
When the organizers of the Expo contacted me this year, I explained that I had lost a lot of money and wouldn't be participating again. But they offered me an option. What if they could find a vendor who would be willing to let me sell my cards in her/his booth, in exchange for my assistance working the booth?
I guess it's true that hope springs eternal, because I said yes. The vendor who agreed to the plan was Clare Rowley of Creative Feet. Here is her booth:
Clare sits at the sewing machine from 10 am to 6 pm and does a non-stop, high energy demo of her products - the three sewing machine feet and the octagon-shaped free-motion embroidery and quilting hoops - that she has invented. She always had a crowd, and some people stayed and watched for hours.
I sat in the back corner and rang up her sales. If you look closely you can see my display on the table on the right.
Here is a close-up of her machine - a BabyLock. It took her 62 hours to hand-paint it and was an attraction all by itself.
Here is a close-up of my display:
And even closer:
What it wasn't, was profitable. For whatever reason, I barely sold any sets. I'm not sure if this just isn't the right crowd, or I haven't found the right way to "pitch" them, or what. It's probably a bit of both. Sigh...
It's not much fun to hear "I told you so" from a cat! ;)